Attribution Should Be Practical

By acknowledging the customer journey, incorporating known touchpoints and customer conditions, our omni-channel attribution services assess marketing performance and improve your investment allocation – without unnecessary complexity.

REQUEST A DEMO

Why Bonsai Attribution?

Unique & Actionable

Built to order & answers your questions Cross-channel, cross-platform analysis Specific actionable budget & bid recommendations

Learn More

Platform-Free

Built to order & answers your questions Cross-channel, cross-platform analysis Specific actionable budget & bid recommendations

Learn More

Immediate Results

Built to order & answers your questions Cross-channel, cross-platform analysis Specific actionable budget & bid recommendations

Learn More

Eliminate Discrepancies

Built to order & answers your questions Cross-channel, cross-platform analysis Specific actionable budget & bid recommendations

Learn More

Fully Managed Service Model

Initial Attribution Audit

Solve questions and validate our approach.

Project to Pipelines

Migrate your custom validated model to our managed service.

Attribution 101

Platform-free, data that’s your own

Our service runs on your existing datasets, no matter the tech you use, and no matter how many datasets you have.

No technology to adopt

No new cookies, tags, or beacons. No changes to your website. We simply plug into the data systems & do the required ETL processes.

Analytics & digital customer journey data

Works with Google Analytics, Adobe Analytics, Core Metrics, and any other first party data you use to measure logged in customer behavior.

Incorporate digital marketing & media datasets

Google Ads, Trade Desk, Facebook, LinkedIn, Criteo, Adobe, or any other digital, OTT or linear media data can be integrated.

No media impression path data? No problem.

We work with or without user level impression visibility.

Your customer segments

We utilize the segments already built in your CDP, DMP, or other proprietary CRM to answer questions about how your marketing strategy can be best suited to your unique customer mix.

Reconciles with finance

Sales, transactions or revenues straight from your systems of record. Oracle, Azure, Google Cloud, AW3, Teradata or your proprietary system.

Omni-channel attribution

Offline transactions, store transactions, phone, in-person or other contracted points-of-sale can all be incorporated alongside digital sales channels.

Insights custom to you

Your attribution will look and feel bespoke because it will be built around your unique customer footprint, your business rules, and your unique marketing deployment.

Your managed service

You provide the questions, and Bonsai takes care of the rest.

Attribution Unique to You

Typical attribution and media mix measurement methodologies produce a lot of statistics, but few practical answers.

  • Media mix modeling conflates thousands of unique consumer journeys into linear, tabulated datasets that correctly describe general percentage impacts to your overall business with statistical precision and accuracy, but very limited practical utility on in-market and future investment reallocation.
  • Digital multi-touch measurement platforms retain precision through millions of granular datapoints segmented by specific digital ad identifiers, but lack an ability to tease incrementality and lift out of correlation at scale.

To answer these crucial questions – how should I change my spend specifically, to where and using what levers requires a single framework that maintains each unique customer journey at its core.

  • Doing this allows you to understand how to make investment changes at the most strategic levels (i.e. More TV, or more Paid Search?)
  • Down to the most specific levels (i.e. which customer segment does my new Content Marketing creative best impact?)

LEARN WHERE YOUR NEXT DOLLAR SHOULD GO WITHIN AND ACROSS EACH CHANNEL – ALL IN ONE CONSISTENT ANALYSIS FRAMEWORK.

  • New Prospects vs. Existing Customers
  • Total & Unique Visitors
  • Days-to-Purchase | Touchpoints-to-Purchase
  • Repeat Purchases | Customer Lifetime Value
  • Cross-Channel | Cross-Platform Interactions

Develop reliable, data-driven heuristics to account for your specific data gaps, and seamlessly integrate them into your attribution model.

  • Quickly deploy frameworks that drive positive change.
  • Eliminate complicated analyses that aren’t actionable.
  • Simple practitioner action items
  • If you can’t action on it, you won’t get an analysis for it

Share this: